Versace logo
Dazzling patterns, blinding colours, sexy splits: Versace is not for the demure. Founded by Gianni Versace (1946-1997) in 1978 it built its fortune on celebs and red carpet decadence Since Gianni's death in 1997 his sister Donatella (1955) is creative director and has stayed true to Gianni's heritage. "I don't like balance," she says. "Balance is not a word you can use in Versace fashion." She still adores the Medusa logo her brother chose: "In mythology, the Medusa can petrify people with a look - which is a good thing," she says. "But the Medusa is a unique symbol - something strong. It's about going all the way."