Princesses and movie stars know: if it needs to be very glamourous and haute couture, you go Valentino. Founded in 1960 Valentino Garavani (1932) dressed the rich and famous to critical acclaim and commercial success. An evening dress that reveals a woman's ankles while walking is the most disgusting thing I have ever seen," he says. "I know what women want. They want to be beautiful." Garavani retired in 2008, current creative directors are Maria Grazia Chiuri and Pierpaolo Piccioli. "Fashion is about dreaming and desire," Piccioli says. "At Valentino we're all about sensual, not sexual. We like to keep it elegant."