The Row
In 2004 former child stars and hobo-chic icons Mary Kate and Ashley Olsen (twins, 1986) embarked on a project that would be their stepping stone into fashion design: creating the 'perfect' T-shirt (audaciously priced $ 300). "I think The Row (the name is inspired by Savile Row) skews toward an older market, women in their 40's, 50's—an educated consumer who’s been shopping for years," Ashley says. "The main thing we thought was lacking in the luxury market were basic pieces that could break up an outfit so you didn’t feel like you were totally dressed in one designer. You could add some ease and comfort, tone it down."