His printing on leather made Roberto Cavalli (1940) a fashion star on the Riviera in the early seventies. However, it took another twenty years for his flamboyant Italian style – flowy chiffons, leopard prints, plunging necklines – to succeed. "I think I was the first to show that a designer could be like a rock star, that people should love your fashion but also put your name together with your fashion," he says. "Do not mistake the rock star part with bad taste. Many women show off too much and try too hard these days. They don't understand where the line is between sexy and vulgar. I know where that line is."