"Well-made, good quality, simple cut, interesting fabric, easy to wear," is how Sir Paul Smith (1946) describes his label, built on men's wear, now the standard in British tailoring. Signature finishing touches are his favorite multi-colored stripes and other colorful dashes. Self-confessed hoarder Smith – he collects just about everything – showed his first collection in 1976, women's wear was added in 1993. He's one of the few designers who regularly pops up in his own shops, talking to clients and taking in their feedback. "Fashion is about today and tomorrow," he says. "Nobody cares how good you used to be."