Nicknamed 'The Queen of Less' for her minimalistic, man-tailored and modern looks, leggings hater Jil Sander (1943) is one of Germany's best known designers, in business since 1968. "We look our best in subdued colours, sophisticated cuts, and a general air of sleek understatement," she says. "I'm convinced that there can be luxury in simplicity." Since Prada bought the brand in 1999 its namesake designer has been in and out as creative designer ever since. Current owner is a Japanese multi-fashion brand firm, current creative director is Rodolfo Paglialunga, who promises "evolution, not revolution" for the label.