With a demure muse like Audrey Hepburn, patrician Hubert de Givenchy (1927) really couldn't wrong when he started his own ladylike label in 1952. Boat necks, full skirts, sassy suits: it was all utterly chic in clean lines with little froufrou. De Givenchy retired in 1995, since 2005 Iron Maiden fan and catholic romantic Riccardo Tisci has added more sensuality and gothic lux to the collections as creative director. The current Givenchy aesthetic is "severe, ironic, elegant, aristocratic—like `don't touch me,' " according to Tisci. "I like people with an intense attitude in life, like Rihanna. It's part of my style."