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Italian classic Fendi was founded in 1925 by Edoardo and Adele Fendi as a fur and leather shop that kept the rich and famous warm in the 'heavy elegance' of mink and fox. Karl Lagerfeld has been creative director of 'haute fourrure' since 1965 and women's ready-to-wear since 1977. Third generation Silvia Venturini Fendi is creative director for accessories and men's lines. Signature piece is the baguette bag. Fendi is often criticized by animal rights protesters for its pro-fur stance. "In a meat-eating world, wearing leather for shoes and even clothes, the discussion of fur is childish," according to Lagerfeld.