Founded by Diego Della Valle (1953) of Tod's in 1980 Fay offers quality casual wear: think preppy European, informal elegance for everyday life. Key pieces are its iconic Four Hook jacket and a wool duffle jacket known as the Dubbie coat. Touchstone for all designs is 'D.D.D' which stands for 'Dignita, Dovere e Divertimento', or 'Dignity, Duty and Fun,' a phrase he coined. “It’s the synthesis of what’s important in life,” Della Valle says. "What is really crucial for our brand is complete loyalty to the Made-in-Italy tradition which is part of our heritage." Creative director of Tod's, overseeing Fay is Derek Lam.