Launched in 1981 Emporio Armani's flattering fits stands for trendy high end ready-to-wear and accessories. It's the only Armani sub-brand mainly designed by Italian fashion designer Giorgio Armani (1934) himself and shown at Milan Fashion Week. "I am not a creative genius and I am not a marketing genius," Armani says. "I am not a miracle on the fashion scene. It became clear to me, after the establishment of the Giorgio Armani label, that there was another market out there interested in this style which was younger and had not as much money so, since I was not studying fashion creation on a yacht, I recognised this."