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Egyptian Gaby Aghion (1921-2014) moved to Paris in 1945, launched Chloé and minted the term 'prêt-à-porter', which was quickly embraced by other couturiers. "All I've ever wanted was for Chloé to have a happy spirit, to make people happy," Gaby said. The label has always been known for its youthful soft, fluent and body conscious designs, especially well executed in the nineties by Stella McCartney and Phoebe Philo. Currently Chloé belongs to the Richemont Group, creative director is Clare Waight Keller. Her take on Parisian chic is close to Gaby's personal motto: "Buying the best, toning down the jewellery and be yourself."