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Coco Chanel (1883-1971) radically changed the female silhouette around 1915 with sleek, corset-free designs in new jersey fabric, based on her own preference for boyish clothes. The look hardly changed during the years in which she rose to phenomenal success. "Fashion fades," she declared. "Only style stays the same." Staples of the Chanel look are the camellia, perfume No. 5, the horizontal striped shirt, bell-bottom pants, the crewneck sweater, the Little Black Dress and the famed Chanel tweed suit with boxy jacket. The brand also offers accessories and cosmetics. Karl Lagerfeld has been at the helm since 1983.