Prorsum is the innovative and fashion forward collection of the British luxury brand, founded in 1856 by Thomas Burberry. The label is known for its trench coats and plaids, and its contemporary use of vintage fabrics in cutting edge designs. In 2010 the label expanded in fragrance and make-up, all quintessentially British. "It's the clash of two different worlds that makes British-ness unique," says chief creative officer Christopher Bailey. "We have an aristocratic, noble history, but it is always contrasted with something rebellious." The word Prorsum is part of the classic logo since 1901 and is Latin for 'forwards'.