Founded in 1966 as a luxury leather goods brand by Michele Taddei, Bottega Veneta means 'Venetian shop' and became famous for 'intrecciato', a leather weaving technique. Once a favourite of the jet-set the label dwindled in the 1980's and adding more fashion to the collections in the 1990's didn't help. Things changed when leather rival Gucci acquired BV and remade the brand into a luxury goods powerhouse by returning to its earlier image of artisan quality. 'Simple design is always the most complicated," according to Thomas Maier, creative director since 2001. "It has to be impassive but impeccable. No logo needed."