Since 1995 Blugirl is the younger, more informal and slightly sexy sister of Blumarine, designed by Yves Saint Laurent admirer Anna Molinari. It entered the Milan shows in 2002 to great success. Its collections consist mostly of separates for mixing and matching for a glamorous and fun look. "Blugirl is as romantic and feminine as Blumarine," says Molinari. "But the universally recognised and main identifying feature of this brand is its humour. It doesn't take itself too seriously." Blugirl is designed for young women and has an even younger sister with its own collection: Miss Blumarine is aimed at girls aged 8-14.