Stockholm based multi-fashion luxury brand, founded in 1996 by current creative director and Metallica lover Jonny Johansson (1970). His signature style is juxtaposing design and attention to detail, with emphasis on tailoring and custom developed fabrics. "Progress is sacrifice," he says. "For me, constant progress is also imperfection. Imperfection is human. I think that people are attracted to us because we are human." Acne took off as a jeans label, but is now often collaborating with couture houses like Lanvin. Ready-to-wear is shown in Paris, ACNE stands for Ambition to Create Novel Expressions.